Hi! I'm Nicole Boyer, the Ginger Sales Ninja!
Growing up a very shy introvert, sales is never a career path that crossed my mind once. But, I've been in a sales role for over 15 years and have absolutely loved it. I truly believe you do not close a sale, you open a relationship. And now with years of experience under my belt, I'm excited to share tips, tricks, and advice with all of you!
Personally, I'm fueled by travel, music, and being in nature. I believe happiness is a choice you make every day. And, while it scares my introverted self terribly, I love and embrace meeting new people and building new relationships in every step of life.
My primary sales experience has been in the tourism industry, selling events and experiences. I've also worked in higher education (where I was in full denial that I was a sales person....but college admissions is 100% sales). I am currently in a group sales role at a winery where products are part of my upsell process. So - products, services, education, events - I've sold it!
My ultimate goal is to help more people be authentic in the sales process (and just in life!). Introverted, extroverted, or somewhere in between, sales success has so much to do with authenticity. And I want to help people to embrace that.
"The post-conference survey reviews for Nicole’s session were stellar. In fact, we are welcoming Nicole back to our 2024 Annual Conference! If you’re looking to educate your associates in one of the many areas she is skilled in, I would highly recommend hiring Nicole for your next event."
~Patricia Cowley, Executive Director, Pennsylvania Bus Association
"Nicole never ceases to amaze me with her knowledge of the tour and travel industry. I've had an opportunity to see her present her Ninja Sales course to different audiences. Each time I learn something and every time the audience is captivated by her wisdom, experience and her presentation skills. I can't wait to hear her again!"
~Peter Pantuso, President & CEO, American Bus Association
"I’ve been in the industry for over 35 years and Nicole’s sessions have reminded me why I love the hospitality industry, her insight is spot on. Whether you are looking to have her speak to people new to the industry or veterans, everyone will have a takeaway."
~Adam Jacobson, Director of Sales, Villa Roma Resort & Conference Center
"I have attended educational sessions at conferences for over 20+ years, and I found Nicole’s Ginger Sales Ninja presentation refreshing. I often felt sales sessions could be a little aggressive, but Nicole’s immediately resonated with me. Nicole focuses on the work of sales that can really help you stand out to your customers, not just being the loudest and biggest personality in the room. I left the presentation feeling validated and took away tools that I am still using."
~Nora Campbell, Director of Sales, National Aquarium
"There was very positive feedback about how she did the presentation as well as the content. It’s great to watch her, and to see her enthusiasm as she works to share her passion."
~Jeff Goldwasser, Vice President, Bus Association of New York Board
"While I have been in sales for a little while, Nicole's presentation contained great information that not only reinforced things I knew but made me thing about things I didn't. Her take is fresh, and she is real. With extensive experience, you trust her perspective and insight and because she is still actively involved in the industry, you know what she is saying works."
~Clare Marie Ritter, Motorcoach Coordinator, Penn Wells Hotel and Lodge, Wellsboro PA